Not sure what your company needs? How much you should spend? What the returns will be? Well, join the club. Very few people know exactly what they want on their site. For that reason we have created this page which will help you to make these decisions.
This is also known as the home page. When somebody types your URL into the search engine, this is the first page that comes up. It is imperative that a good impression is made on this page and that the information displayed here entices the user further into the site.
Many organisations use this to display information on who they are, what type of work they do, etc. Its main purpose is to provide background information about your organisation, and to instill confidence in your readers. It is effectively the 'digital salesman' of the site.
Contact pages are a useful way of allowing your customers to contact you straight away. The forms content are mailed directly to your email account. This allows your customers to effectively communicate with you 24 hours a day, 7 days a week.
A sitemap is required for every site to allow users to access all pages with no more than 2 clicks. It should be included on all sites with deep navigation - ie some within-site links not visible on navigation at all times.
You can put as many of these on your site as you need. They can be used to display products and services your organisation offers.
Many organisations like to have one frequently updated page with company events, notices, get-togethers, or any other information they would like the public to know about such as new product launches, special offers or changed dates.
A picture says a thousand words. Customers are more likely to trust online information, if they can see the face of the person behind it.
If you want to create a 'sticky' site, you may want to create a sense of community amongst your customers or members. This can be done using dynamic web and databases and has the added advantage of encouraging return visits.
Last Updated 10 April, 2006